Richard Baird will be contributing to The Dieline to cultivate our next Opinion Series: CRIT* tell us how you really feel. This Designer & Blogger will share a critique on packaging that merits discussion in addition to the weekly post that receives the most traffic. Read about Richard and check out his first CRIT* below. Be sure to come back...

Brandpersonality & Chocolate in one product.

We absolutely adore this packaging and the extra effort that was put into the product/packaging photo shoot. Simply gorgeous.

"The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline.

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"Bocanegra, craft beer made in Monterrey. It is a tribute to all working people.

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The most important indulgence of the day and it features last weeks Trending topic from The Wrap: Stripes!

"The student brief was to create a brand for a concept jewellery company, Nue Galley, and to then use this as inspiration for packaging to suit a range of jewellery.

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Check out these two package designs by Krista Farrell, a Senior Graphic Design student at the University of Wisconsin-Stout.

“Biothymus F Anti Hair Loss Scalp Serum.”

Advertising Agency: nudeJEH, Bangkok, Thailand
Exclusive Creative Director: Jureeporn Thaidumrong
Creative Director: Adam Siriraka
Art Directors: Matthana Saetiaw, Pattanaporn Kateratorn, Natthapong Sriprasard
Copywriter: Thanapol Jiratadaporn...

This direct mail piece, created by Kastner & Partners for their client Mariner Boating Holidays, demonstrates how easy it is to go sailing. As the card is opened, the reader ties a perfect knot.

Advertising Agency: Kastner & Partners, Sydney, Australia
Creative Director / Copywriter: Ben O’Brien
Art Director: Daniel Foster...