“There’s a reason our crash test dummies last longer than most.”

Advertising agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Associate Creative Director: Paul Riss, Matt Antonello
Copywriter: Matt Antonello
Art Director: Paul Riss
Photographer: Tyler Gray
Account Supervisor: Mike Davidson
Advertiser’s Supervisor: Geoff Craig
Account Manager: Peter Brough, Julia Morris